The YouTube Genius: The 2020 Ultimate Guide for Making Money and Growing your YouTube Business with some Proven Hacks, Methods and Tricks from the Analysis of MrBeast's YouTube Channel. by Saad Hammadi

Author:Saad Hammadi [Hammadi, Saad]
Language: eng
Format: mobi, epub
Published: 2020-04-19T16:00:00+00:00

2.

Beating YouTube Algorithm:

YouTube cares about two things now more than anything else:

➢ Click through rate: The amount of people clicking on the video.

➢ Watch time: The amount of time people spend watching a video after clicking.

These are the two main metrics that YouTube uses when deciding whether or not to show your video to more people. Many of them like to overcomplicate things when it comes to the YouTube algorithm, but MrBeast keeps it simple and focuses on getting people to click and make them stay on his video.

In terms of click through rate, it's all about your title and your thumbnails. These are two things MrBeast is absolutely dominating at. His titles are short and snappy and always hold some sort of shock value. He’s able to spark someone's interest through a few words, and that’s a skill that is often overlooked.

As for MrBeast’s thumbnails on the surface they may seem quite simplistic (At times even poorly made). However, once again, Jimmy is much smarter than many give him credit for.

These as perfectly suit the type of videos he makes, they are in your face, instantly recognizable and amateur by design.

Things that tend to go viral on the internet are things that look amateur, especially when it comes to pranks or challenges. People don't want to see some polished end product when it comes to a challenge. This simplistic look is definitely intentional. MrBeast wants to stay true to that traditional YouTuber style. If he came out with a flashy polished thumbnail and fonts, it wouldn't suit his brand. Most of them showcase some form of reaction, this may seem simple, but it's very important to remember.

Another interesting point to remember is that over 50 percent of all traffic on YouTube comes through phones. MrBeast knows that thumbnails need to grab attention and be readable on smaller screens. Most YouTubers create their thumbnails on their computers, so it's an area that's easy to forget about.

So that's how MrBeast gets people to click, but how does he get them to stay?

Here are three things Jimmy does that ensures he clocks up hour after hour of watch time.

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